00:35:13 Amy An: Search better by clicking here to join: library@events.com 00:35:20 Amy An: Like not good, just a draft 00:35:47 Amy Filiatreau: Get smarter about googling! Click here to join. Food provided! 00:35:47 Lauren Ferro: Check out great summer reads at www.summerreading.org 00:35:47 Dorothee Bennett: Click -- sign up -- get what you want the first time. 00:36:23 Amy An: *Food provided! 00:36:27 Miranda Scotti: Google search isn't enough? Click here for help! 00:37:04 Agrippina Fadel: Click here see how Library online resources can help you get straight A's this year 00:37:31 Mabel Diaz: Learn how to Transform your business with our online selling workshop! do not miss it! 00:41:44 Mabel Diaz: jajajaj 00:41:45 Miranda Scotti: 😂 00:47:20 Dorothee Bennett: We assume too much about what people know and what they care about. 00:47:33 Amy An: so much of what we offer is point of need, and the marketing hits when they don't have the need 00:47:38 Dorothee Bennett: Pushing out information instead of starting a conversation 00:47:40 Lauren Ferro: It's difficult to reach users that aren't already in our librarys. 00:47:42 Agrippina Fadel: students get too much info/too many emails. there is information overload 00:47:42 Lauren Ferro: libraries... 00:47:48 Dorothee Bennett: We fail to tailor it to specific targeted groups and their interestsl 00:48:13 Caitie Cerise: Information overload - competing against all other things being put out into the world in the same ways 00:48:56 Miranda Scotti: I have a small library on a small campus, and many of our students don't even know about us! It's hard to reach an audience that doesn't exist 01:07:14 Dorothee Bennett: Aim: increase # of library users. Objectives: increase % of expired accounts that renew; increase registrations among county employees; increase registrations among professional businesspeople. 01:07:23 Agrippina Fadel: aim: increase the use of PrepSTEP platform by students by 40% by the end of calendar year (fall semester) objectives: 1. every student asking for help from Instruction and Engagement librarians while in the library will hear about the resource - should make up up to 20% 2. have professors share the resource in their classes/assignments - 10% 3. social media and digital signs push: did you know PrepSTEP has career tools/test preparation/tutorials/etc. - 10% 01:07:47 Camielle Crampsie: Aim: Increase use of new Youth Rec Reading Collection 01:08:14 Mabel Diaz: AIM: Reach 100 visitors per month during the last quarter of the year. OBJECTIVES: 1- 25 book club participants, 2-50 movie club participants, 3-50 book party participants 01:08:39 Camielle Crampsie: Objectives: Reach new students, target non traditional students, users with families, education students 01:09:25 Lauren Ferro: Aim: Support small business Objective: Increase number of programs for small business Strengthen partnership with local chamber of commerce Increase promotion of business databases 01:10:57 Mabel Diaz: each campaign has one key message? how may key messages should you handle in a year? or you have one key message per segment? 01:12:55 Mabel Diaz: thank you! 01:15:49 Agrippina Fadel: we do Instagram collaborations with our central comms (videos that show up on both accounts) They have larger audience and our reach expands every time we do this. we also participate in National Archives hashtag party every month - this is a great thing for any library, I think 01:16:59 Amy Filiatreau: This is why we focus on outreach to the peer-leaders and residence assistants. 01:17:27 Miranda Scotti: I've been working with counseling recently, and always student development 01:19:05 Agrippina Fadel: how many times do you reach out to your audience via email every month and what is your open rate? 01:20:08 Amy An: I'm really curious if students are truly following and engaged in Twitter and Instagram for any of you? 01:21:07 Mabel Diaz: What is this trend going on in social media where you tell your story in one platform, and then continues in another, so on and so forth? 01:21:14 Amy An: I meant that to everyone too! 01:21:25 Lauren Ferro: A difficult thing I have to do in regards to our social media accounts is explain to programmers that it is not the "end all, be all" for program promotion. In fact, those posts where I promote their programs get my least amount of engagement. 01:22:04 Miranda Scotti: We don't get a lot of engagement at all on Instagram 01:22:04 Dorothee Bennett: Join community groups (Facebook) that are not related to the library. Post related information ie options for adult education 01:22:27 Agrippina Fadel: 1. one of our reels recently hit 200k views ( 8 seconds, person in the frame, trending video) Now, if I post videos under 8 seconds, the algorithm pushes it a lot more. 2. we found our audience is pretty clearly segmented: Instagram is students; twitter is faculty, staff, and other institutions; facebook - staff and parents 01:23:01 Camielle Crampsie: we have a faculty newsletter (8 actually!) that are tailored to different academic departments (business and economics, social sciences, natural sciences, humanities, etc) that we send out 2-3 times a semester. About 80 % content is the same and 20% is customized. When appropriate even the common info has a customized twist. Our open rates tend to be between 25-40% with the beginning of the semester being the most read and clicked. 01:23:19 Lauren Ferro: I get really good engagement on my Facebook posts where I just asked followers questions. I think they respond to a non-corporate, non-governmental voice. 01:23:21 Mabel Diaz: jajaj ok 01:24:05 Lauren Ferro: I also don't necessarily post the same content on Facebook and Instagram. I have things that work really well on Facebook, like the questions, that don't work on Instagram. 01:24:22 Camielle Crampsie: our Instagram gets the best engagement from students though we want to increase it for sure. They tend to view and like but don't always engage and add things to the chat boxes in our stories 01:25:04 Lauren Ferro: I think pictures of us in the library (behind the scenes, program photos, books being processed or in the stacks) do well on Instagram. 01:25:40 Hope Willis: The most interactions we had on Facebook, we a photo contest, the most likes at the end of the contest won a prize. 01:26:15 Agrippina Fadel: has anyone had their Library's facebook page unpublished? we have been "in review" since April and it is impossible to get through to Facebook. Our library leadership is very active on Facebook, so as much I would like to let go of it, I don't think it is an option. did anyone have a good experience getting the page back? 01:27:17 Agrippina Fadel: https://www.instagram.com/reel/Cr1Nqs3trdH/ 01:27:52 Lauren Ferro: I love that! 01:28:57 Lauren Ferro: Has anyone else found that consistently sharing Stories on Instagram helps drive engagement to your grid? I feel like our engagement is way up because I share Stories daily. I don't post to the grid daily, though. 01:29:13 Miranda Scotti: Yes, for sure! 01:29:49 Regina Burgess: Let me check... 01:29:52 Lauren Ferro: I'm signed up for it! 😀 01:30:32 Lauren Ferro: I'll even share local organization's info, too. 01:30:34 Regina Burgess: Better Social Media for Libraries on September 21st @ 10 AM CT 01:30:44 Regina Burgess: Register at https://planfl.org/event/better-social-media-for-libraries-with-ned-potter-2/2023-09-21/ 01:31:07 Agrippina Fadel: we've done simple library trivia in stories with great success (in app question function) 01:31:41 Lauren Ferro: I love that idea, Agrippina! 01:33:00 Miranda Scotti: I just put a reminder on my calendar to post to stories everyday 01:33:33 Mabel Diaz: What social media management platforms do you recommend? 01:33:44 Agrippina Fadel: we use Sprout 01:34:07 Agrippina Fadel: they give us great data on engagement and growth 01:34:29 Mabel Diaz: thank you 01:35:10 Ned Potter: https://bit.ly/CAPEdoc 01:38:20 Amy An: Thank you for that doc! 01:38:40 Hope Willis: yes, thank you 01:40:27 Ned Potter: Hopefully it'll be useful! I find making sure I answer all the questions in it means I end up doing some proper strategic marketing, rather than just a small push that doesn't get the results I want... 01:43:17 Miranda Scotti: Thank you! 01:43:43 Mabel Diaz: So you recommend using this format, for each campaign? 01:45:17 Mabel Diaz: wow! thank you 01:45:37 Camielle Crampsie: should this be highly detailed or more overview like? 01:48:17 Stacy Alesi: thanks 01:48:29 Amy An: Can you say more about the fact/way you do 4 campaigns a year? 01:48:32 Agrippina Fadel: thank you so much for this, I think I learned more than at the library marketing conference last year. 01:48:53 Amy An: Do you not post social media or posters, etc between the 4 campaigns? 01:49:24 Agrippina Fadel: I really wish we could come up with a library marketing coffee hour/lunch and learn for this group in the chat (for all us in South Florida) 01:49:29 Mabel Diaz: what are your thoughts about LinkedIn for marketing libraries, bookstores, books, etc.? 01:49:37 Amy An: Great idea Agrippina! 01:49:58 Camielle Crampsie: so do you come up with the campaigns in a staggered organic way or plan more so all at once and then decide when to roll each out? 01:52:59 Hope Willis: Thank you! 01:53:14 Lauren Ferro: Thank you so much! This was a wonderful series! 01:53:18 Agrippina Fadel: thank you ,Ned! Thank you everyone 01:53:20 Camielle Crampsie: This has been so fantastic thank you!!! 01:53:22 Amy An: Thank you! 01:53:31 Camielle Crampsie: I look forward to your next session 01:53:32 Amy An: You should share your book info! 01:53:33 Mabel Diaz: thank you all!!!! Wonderful workshop!!! 01:53:35 Susan Crutchfield: Thank you 01:53:41 Kellie Sparks: Thank you! 01:53:46 Miranda Scotti: Thank you!