00:30:13	Amy An:	South Florida
00:30:20	Mary Daniels:	I'm located in Florida, USA, and work in a small, one-branch city library
00:30:25	Hope Willis:	Hello, Valparaiso, FL
00:30:28	Nathaly Ruiz:	Central Florida
00:30:29	Miranda Scotti:	Orlando, FL
00:30:29	Lauren Ferro:	I am the sole marketer for a six branch public library system in Northeast Florida.
00:30:32	Emily McClellan:	Academic Library, North Florida
00:30:33	Belle Reynoso:	Lake Wales, Florida
00:30:36	Andrea Jackson:	Orlando, FL
00:30:36	Stacy Alesi:	Academic library in Boca Raton, FL
00:30:37	Amy Filiatreau:	Academic library, nonprofit liberal arts university, south Florida
00:30:46	Jules Bailey:	Tallassee Community College
00:30:46	Dorothee Bennett:	Public Library Cooperative in Niceville, FL
00:30:48	Agrippina Fadel:	Hello! I work for academic library in South Florida (Florida Atlantic)
00:31:00	Susan Crutchfield:	Tallahassee Community College
00:31:07	Annette Lanham:	Annette in NW Florida, Small rural public library working adult programming
00:31:13	Camielle Crampsie:	Academic in Tampa Fl
00:31:25	Judie Cooper:	Public in Palm Beach County
00:31:28	Caryn Morris:	Orange County Library System
00:31:37	Amy Filiatreau:	Are you in York? It's 75 degrees there! Floridians are gonna riot. 😁
00:31:53	Amy Filiatreau:	I kid, I kid.
00:31:59	Mary Daniels:	I did wonder what England's "very hot" was 😂
00:32:12	Regina Burgess:	I mean, we have air conditioning. 😀
00:32:13	Mary Daniels:	No it's good, you have my sympathy
00:32:30	Hope Willis:	When it works!
00:35:23	Mary Daniels:	not Comic Sans 😜
00:39:45	Amy An:	branding is the images that make you recognizable?
00:39:52	Lauren Ferro:	Your brand is your identity
00:40:02	Camielle Crampsie:	brand is what you want them to think of - what you stand for
00:45:51	Mabel Diaz:	Could you please clarify the difference between marketing and communication? thank you
00:46:52	Mabel Diaz:	thank you
00:48:05	Lauren Ferro:	A big part of my job is getting buy-in from staff!
00:53:05	Camielle Crampsie:	As I think about these things and words to describe it- it is a bit challenging to think of something that captures how we want to be seen across multiple audiences and stakeholders
00:53:33	Camielle Crampsie:	Camy-El
00:54:52	Camielle Crampsie:	yes thanks!
00:56:22	Annette Lanham:	I'd like to see our library become a community hub, a gathering spot for all ages (we have very successful kid programs, but little Juvenile/YA participation and even less adult). I'd like for us to be top of mind for anyone who has questions/needs.
00:56:38	Lauren Ferro:	We want to be accessible to our community. A trustworthy institution with accurate information and resources. Compassionate. Provide innovative services that help our community grow. A place where people feel welcomed, safe, and comfortable - a place for everyone.
00:56:42	Caryn Morris:	A go-to public service that provides as sense of community and social-worth.
00:57:07	Mary Daniels:	we're a small town working on a new building, so right now our focus is very much on offering modern accommodations while maintaining our charm and roots
00:58:13	Agrippina Fadel:	1. essential for research and academic success 2. a gathering space for campus and community 3. home of exciting collections 4. worthy of support and donations
00:58:17	Stacy Alesi:	friendly, helpful, authoritative
00:58:50	Camielle Crampsie:	Welcoming, encouraging, and a bridge or a connector to not only information but to others for collaboration. The hard part is sometimes we want to help make those connections but in others we want to be part of those and play a more active role and not just passive
00:58:51	Amy An:	And then those three can be adjusted for each group of stakholders (I'm Stacy's colleague)
00:58:53	Mabel Diaz:	I do not currently work for a library (I wish), but in my inquiries with Library Directors, one told me they wanted the community to perceive them as an active partner in their lives, and wanted decision makers to perceive them as useful (so that they could receive more budget)
00:59:55	Hope Willis:	dependable, community heart, safe, comfort, empowering, inspiring
01:00:22	Judie Cooper:	Our goal is to help you reach your goals, even if it is as simple as finishing your homework, finding a movie or as complex as starting a business.
01:01:39	Agrippina Fadel:	safety is especially important right now in Florida (with all the new legislation)
01:01:56	Lauren Ferro:	Loved reading everyone's responses!
01:02:12	Miranda Scotti:	I was thinking the same thing Agrippina
01:02:46	Judie Cooper:	Redoing our vision/mission statement is one of my goals. The old one is so early 2000s.
01:02:57	Lauren Ferro:	I agree with you both, Miranda and Agrippina. It's constantly on my mind.
01:14:44	Agrippina Fadel:	keep short, don't bury the lede, think why people would find the message interesting, same message across channels, but edited for target audiences
01:18:09	Jules Bailey:	The college simplified our communications by pulling all departments under the main college account for outside social medias: facebook, Instagram, twitter, etc. rather than each individual departmet having their own page. We use an internal social media called MYTCC to communicate directly with students (it looks a lot like facebook), and we send things to get posted to public-facing social media to the college's communications & marketing department
01:19:52	Jules Bailey:	Yes, the idea was that they could just follow one. We had low engagement on all of ours anyway, so it worked out well for us, and they did let us keep our own YouTube
01:20:11	Ned Potter:	I'm glad! Nice to hear a positive outcome for this sort of thing...
01:20:19	Miranda Scotti:	We did the same thing last year and we have a committee with at least one person from each library (we have 7 in our system) to make sure each campus is engaged
01:20:21	Amy Filiatreau:	We keep it pretty simple. "Ask us anything" is pretty much our tag line, and our messaging is "the library and the librarians will save you time, money, and pain."
01:20:36	Mary Daniels:	do you find it's better, even in print/digital marketing, to end with something like "ask a librarian for more information" rather than inundating people with too much?
01:21:04	Agrippina Fadel:	Julie, I think your university went through the same thing as ours - they are trying to eliminate all accounts as well. there is a marketing company in the US that consults universitates and advocates for exactly that - I understand getting rid of the clutter, but this really hurts the university libraries
01:21:05	Stacy Alesi:	we need t-shirts!
01:21:24	Agrippina Fadel:	1. our website needs to be more modern, user friendly, and accessible to students, older adults, etc. no matter their scholarly experience. (if a librarian can find this info, doesn't mean everyone else can) 2. we use constant contact for email marketing and the welcome messages don't work that well
01:21:33	Amy Filiatreau:	Going back to add it to the User Guide I just sent to the printer 😆
01:23:04	Lauren Ferro:	Website could put most visited content on front page, but keep it clean. Make it more accessible to visitors. We simplified social media by only having one account for the system - no accounts for the branches. Messages on social media need to be short and get to the point. Expand email marketing to highlighting one particular service rather than a list of services.
01:23:04	Mabel Diaz:	Please, suggestions on how to prioritize what to communicate and when? thank you
01:23:36	Camielle Crampsie:	we have been trying more targeted and personalized marketing so people hopefully get info of interest and don't just ignore everything we send
01:24:29	Amy An:	Can you share the link to your library website?
01:24:39	Agrippina Fadel:	I am updating the content and working with our IT to update the format of the pages
01:24:52	Agrippina Fadel:	https://library.fau.edu/
01:24:57	Amy An:	I love this public library website:
01:24:57	Camielle Crampsie:	point of need communication has been so important for us because people ignore everything you try and prep them for but when it is immediate they pay attention
01:24:58	Amy An:	https://www.epl.ca/
01:25:15	Amy An:	Fav public library website for simplicity: https://www.epl.ca/
01:25:35	Jules Bailey:	I removed a lot of redundancies on our website. I don't think the same information needs to be in 2+ places because that gives you 2+ places to update. We should just have it in one place and then link to the information on the one page you keep updated if it needs to also appear somewhere else
01:25:39	Lauren Ferro:	I like this website a lot, Amy!
01:26:59	Amy Filiatreau:	On the other side, this academic library website is insanely busy: https://www.lib.jmu.edu/
01:27:32	Ned Potter:	https://york.ac.uk/library
01:33:34	Mary Daniels:	"Yorshiratti" is genius
01:38:31	Agrippina Fadel:	1. students a. those who come to the library b. those who use our services online c. those who never experienced our services and know nothing about us. 2. campus community a. faculty b. staff 3. local Boca Raton/South Florida Community a. Friends of the Library b. people already on our mailing lists, whether they are donors or not c. alumni community members
01:38:33	Amy An:	Here are mine at the moment: Faculty who research, faculty who need instruction bc students have to do research
new students, first time college attendees
online only students
100-200 level classes, upperclass students
01:38:56	Jules Bailey:	Students, faculty, staff, alumni, the community. Could split students into online and in-person
01:39:34	Caitie Cerise:	Virtual users, branch users, recreational users, work/school users
01:39:51	Lauren Ferro:	Homeschooling parents, retirees, library volunteers/Friends, Virtual users
01:40:05	Dorothee Bennett:	What Caitie said
01:40:55	Dorothee Bennett:	Going more granular: adults who wish to complete high school, grandparents with grandkids, community members who will be traveling on vacation, families with young children and limited funds
01:41:21	Miranda Scotti:	Faculty/library instruction, remote students, in person students, NSE students, dual enrollment students
01:43:41	Agrippina Fadel:	I think we are dealing with kids who finished school online and missed out on true highschool experience, and may of them are clueless of the library services or intimidated by the idea of going to the library
01:44:25	Jules Bailey:	We put out a survey and some students replied saying that they couldn't get services online or weren't satisfied with online services. We do offer some things online, but we think students may just not know about them
01:44:34	Mabel Diaz:	segments based on what individuals can do in a library: The readers, The gamers, The conversationalists, The experimenters,
01:45:03	Amy An:	Question - do you start with the service/event you want to promote or the segment? Both?
01:45:22	Amy An:	Might be jumping ahead there
01:46:13	Jules Bailey:	👍
01:52:10	Mary Daniels:	thank you so much, Ned, this has been the most helpful webinar I've attended in a long time
01:52:18	Amy An:	Is there any central place/google doc, where librarians can share things like - benefits over features or what their segments are?
01:52:21	Agrippina Fadel:	thank you so much, this is wonderful. and now I want to have coffee with everyone in this chat and continue to talk! 😀
01:52:35	Miranda Scotti:	Thank you, looking forward to segment 2!
01:52:39	Amy Filiatreau:	Same Agrippina!
01:53:12	Mabel Diaz:	How and when do you monitor what interest your audiences? their beliefs and behaviours towards the library?
01:53:19	Hope Willis:	Thank you, agreed. Very helpful.
01:53:48	Miranda Scotti:	We're working on a Library of the Future survey
01:54:11	Mabel Diaz:	thank youuuu!!!!
01:54:13	Agrippina Fadel:	we got a great advise on that - goggle your library and see what questions people are asking about the institution
01:54:17	Stacy Alesi:	thanks!
01:54:24	Mabel Diaz:	Miranda where can we see the results?
01:54:24	Belle Reynoso:	Thank you!
01:54:28	Lauren Ferro:	Fantastic webinar, Ned! I love the interactive nature of it!
01:54:37	Amy An:	Tahnk you!!
01:54:39	Agrippina Fadel:	Thank you Ned!